The iProperty.com Expo ‘The Luxury Collection’ (www.iproperty.com/expo), formerly known as the “International Home Buyer and Property Investor” exhibition, will be held at Kuala Lumpur Convention Centre (KLCC), Halls 4 and 5, from July 25 to 27, 2008. This will be the first time the event is being organised by the iProperty.com Group, Asia’s leading network of property portals, following its acquisition of Keagen Group Sdn Bhd last month. The iProperty.com
Group also owns and operates Malaysia’s No. 1 property and real estate website, iProperty.com Malaysia www.iproperty.com.my; and Malaysia’s No. 1 property magazine, iProperty.com.my.
The 3-day event is expected to attract more than 15,000 affluent home buyers from local and international markets. Over the past four years, the event has seen thousands of high net-worth individuals, expatriates and institutional buyers. An impressive list of high-quality award-winning exhibitors have confirmed their participation for this year’s show, including top Malaysian developers such as IJM, MK Land, Bolton Berhad, Putrajaya Holdings, Sunway City Berhad, TH Properties, TTDI Development and Naluri Berhad. Platinum Sponsor, Asian Finance Bank is also taking this opportunity to spread their influence in the marketplace.
Patrick Grove, Executive Chairman of the iProperty.com Group said, “Keagen Group Sdn Bhd has done a great job building the reputation of the exhibition series over the past four years. Hence, what we are essentially doing this year is taking an already strong foundation and building on its success.”
Over the years, the visitors attending the International Home Buyer and Property Investor exhibitions have been mainly serious home buyers and investors from over 45 countries who had budgets of at least RM1million. Most of them also held top management positions and earned an annual income of at least RM150,000 making them perfect candidates for high-end property purchases.
Launch of Asia’s First Online Expo
This year’s show will also see the launch of an online expo website which will feature exhibitor details, virtual tours of the show (iVirtual), exhibitors’ comments, photos of booths as well as video recordings of seminar and panel discussions, catering to those home buyers and investors who are unable to physically make it to the expo. The website will also offer property developers an excellent opportunity to tap on iProperty.com’s vast regional network to cross-market their products and services to a wider audience and extend their product exposure from three days to 365 days. The online expo website can be accessed via the iProperty.com network available in Singapore, Malaysia, Philippines and Hong Kong from 25 July 2008.
Grove continued, “What we are looking to do this year is to add exciting new elements to the exhibition. Not only are we organising special dialogue sessions with award-winning property developers, the launch of Asia’s first online expo website will also complement the iProperty.com Expo as well as our existing iProperty.com network of property portals.”
Aside from catering to visitors, the iProperty.com Expo will also differentiate itself by being the only property exhibition in Malaysia to implement activities ensuring exhibitors reap maximum benefits. This includes producing Show Directories, visitor reports as well as conducting visitor registration to allow exhibitors to carry out post-expo marketing. Exhibitors can also refer to the online expo website for valuable leads and follow up with them even after the iProperty.com Expo has ended.
More than RM200 million worth of property was transacted during the iProperty.com Expo in Hong Kong, which took place at the Hong Kong Convention & Exhibition Centre from 15 to 16 March 2008. The event will be held in Singapore at the Suntec Singapore International Convention and Exhibition Centre, from 21 to 23 November this year.
About iProperty.com Malaysia (www.iproperty.com.my)
iProperty.com Malaysia is the country’s No.1 property and real estate website (confirmed by Comscore, Frost & Sullivan and Alexa.com). It attracts over 500,000 visitors and has more than 26,000 quality property listings, every month. The website offers the largest online database of properties for sale and rent and continues to consolidate its market-leading position by consistently achieving growth across all key metrics. iProperty.com Malaysia also owns and operates iLuxury.com.my (www.iluxury.com.my), Malaysia’s No. 1 luxury property website, and publishes a monthly magazine, iProperty.com.my.
About iProperty.com (www.iproperty.com)
iProperty.com is Asia’s leading network of property portals, with over 750,000 unique users every month. The Group operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong and Philippines, with a Heads of Agreement in place to acquire an online property portal in Thailand.
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