Story :  Wuttipol Khirin   
Images : courtesy of Bang Saray
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Bang Saray located on the eastern coast of Thailand, is one of the smallest beaches in the country. With a warm tropical climate not only is it an attractive year round destination, but it also has a near picture postcard beach.

The Riviera of Thailand

It is probably the perfect place to hit both the beach and the water. Sports enthusiasts find the Bang Saray beach a perfect place to enjoy parasailing or boating. Therefore, it is not surprising that the east coast has become one of the country’s most famous destination and is often dubbed ‘The Riviera of Thailand’.

With lots of green rolling hills overlooking a particularly scenic Sattahip headland jutting way out into the Gulf of Thailand, the area’s topography is attractive, captivating and charming, proving a wonderful accompaniment to a beautiful sunset. The small towns of Bang Saray are traditional Thai fishing settlements, which are home to a handful of superb seafood restaurants and adjacent to some very pleasant beaches.

Easy Access to Pattaya

In spite of their proximity, these areas have very little in common with downtown Pattaya and in truth could be considered another world away. Yet driving along the dual carriageway Sukhumvit Road, they are only a few minutes away.  It is not impossible to imagine living in a tranquil, admirable, picturesque, and traditionally Thai village and yet still benefit from all the integrated infrastructure, extra convenience and tremendous excitement of the Kingdom’s most popular tourist city, a fantastic combination.

Consequently, more visitors to this natural wonderland are starting to think it would be a nice place to live, retire or even invest, according to Roland Svensson, GlenAsia country manager for Thailand and key strategist behind GlenAsia’s resort and residences management concepts. The number of Eastern Seaboard visitors looking for an exclusive tropical break continues to grow and the premium high end property market responds with an ever increasing portfolio of properties catering to the more selective client.

Roland Svensson

Luxury Condominium

Amidst a vast amount of new developments for such a small area, GlenAsia Bang Saray Resort and Residence, a new five star beachfront resort condominium, stands out, on a total area of some 10 rai. The project has already occupied a very attractive beach front location on Bang Saray Beach, probably the last available building plot with direct access to the beach in that area.

The company’s flagship GlenAsia Bang Saray Resort and Residence, is a luxury condominium with an 18 storey tower and a stepped building with seven, five and three storeys. The beachfront project will have 180-190 units with selling prices between 75,000 and 80,000 THB per square metre. The project is an exclusive luxury condominium and residents will greatly delight in the quiet and picturesque beauty of a local fishing village. Yet in just ten minutes drive you’re in the heart of the vibrant beach city of Pattaya.

Though there have already been several up-scale developments in the Bang Saray area, GlenAsia Bang Saray Resort and Residence will absolutely beat those in terms of the prime location, exclusivity of design, combining Asian and European contemporary design with Scandinavian functionality, integrity of sales process and service quality based on the principle of total service management.

Sporting Legends

GlenAsia Bang Saray Resort and Residence has a world class sports and spa development and the marketing concept projects the image of three Swedish Olympic sports figures known as the Three Legends: Table Tennis Champion, Jan-Ove Waldner, Alpine Skiing Champion, Ingemar Stenmark, and Ice Hockey player, Borje Salming. These three Olympic sports figures play an important role in developing GlenAsia’s world class standard and design of all of GlenAsia’s sports and spa facilities.

Certainly, the latest development in the GlenAsia stable, GlenAsia Bang Saray, is destined to become a world class resort-cum-residential estate in the quiet and picturesque Bang Saray fishing village, 16km south of Pattaya and a short distance from the outdoor sports and leisure hubs in Chonburi.

The Company

GlenAsia was established in October 2005 by Per-Olov Ragfelt and his Swedish and Thai co-founders. During the past two years the company has developed five projects in Jomtien, and Bang Saray, Chonburi, as well as Rayong. It has already created two projects in Pattaya, including the Sunrise I in Jomtien beach comprising 70 condominium units, which is completely sold out. Sunrise II, also in Jomtien and 50% sold out, has commenced the pre-construction phase. Sunrise I was a pilot project that was sold within less than four months.

In October 2007, the developers began its new edgy five-star property development group under the name GlenAsia. Their first GlenAsia Tropical Beach - Rayong, also in its pre-construction phase, is now 40% sold out while the Ban Chang Golf Village, also in Rayong Province, is in the early stages of the sales process.

GlenAsia draws its strength from its management, thanks to Svensson, a former president of the Thai-Swedish Chamber of Commerce and a former director of the Board of Trade of Thailand, who brings to the company many decades worth of experience in engineering and construction as well as property and hospitality management in Thailand, Southeast and East Asia, and the Middle East. The network of contacts brought by its shareholders, who are well known figures in business and society, also provide a strong foundation for GlenAsia’s sales and marketing activities.

Currently, real estate experts regard GlenAsia as one of the leading players in the high-end property market in Asia. The company also looks forward to making its mark as a socially responsible member of the community by taking part in charity activities.

Investment Opportunity

Construction of GlenAsia Bang Saray Resort and Residence, is expected to finish in October 2010. The company aims to launch this project in Thailand around April to attract local and foreign buyers from countries such as Singapore, Hong Kong and the United Kingdom with the prestigious Colliers International Thailand, appointed exclusive agent for Thailand, Singapore and Hong Kong.

In addition to these potential buyers Scandinavian buyers are also one of the company’s target groups as they are retirees looking for a winter home. This group of buyers has turned away from Portugal and Spain where real estate prices are getting higher, and instead, they are coming to Thailand.

The company further plans to set up a hotel company under the GlenAsia brand to manage the properties for people buying for investment purposes, with an expected return of 6% per year. With the rise in property prices in Thailand showing no sign of abating GlenAsia Bang Saray presents an excellent investment opportunity. 

For more information visit www.glenasia.com
Tel: +66(0)2 939 5181-2    Fax: +66(0)2 939 5181-2